#InvestIn Campaign


We can’t wait another 50 years for a fairer economy


This March marks fifty years since Robert Kennedy made a famous speech spelling out the inadequacy of GDP, famously saying it measures ‘everything but that which makes life worthwhile’.

Around International Day of Happiness (20th March), we will be campaigning for a fairer economy. Because #50YearsLater we are still waiting for change. And we don’t think that’s good enough.

Join a free webinar on International Day Of Happiness – 6pm, Tuesday March 20th

To Mark International Day of Happiness our Director Liz Zeidler will join Network of Wellbeing to discuss the problems with the current economic model. Why do we measure progress only in terms of GDP? What are the potential solutions to go beyond GDP and achieve a well being economy?

Everyone welcome. You can register for your free place here


Take part in our #HappyBeyondGDP photography competition – DEADLINE 21ST MARCH

Our economy is obsessed by GDP growth and consumerism, which has fueled great inequality and put the planet we live on at risk. It’s been set up to ‘count’ war and natural disaster, but fails to count what really matters; like decent houses and jobs, green spaces and clean air.

Together with the Network of Wellbeing, we are launching a photo competition to show what the current economic model is missing. The challenge, is to share a great photo of something that GDP doesn’t measure, along with a story telling us why this matters. What makes you #HappyBeyondGDP?

You can submit your entry to the photo competition here. Or submit it directly on twitter or instagram – making sure you post your entries with a short story and the hashtag #HappyBeyondGDP, and with @happycityUK and @NetwrkWellbeing tagged.

One winner will receive a £50 voucher to invest in more beautiful photography, and all entries that meet the brief will be promoted on social media. You can send multiple entries to this competition, and please note that entering this competition means we will reuse your images.

Check out the short film below, and the full text of Kennedy’s speech here for more inspiration!


What would you invest in?

In November, around the UK budget, together we sparked a debate about what we should #InvestIn. Read more in our blogs for Huffington Post and Network of Wellbeing.

As the government reviews economic progress in Spring, we’ve produced our own Happy City Spring Statement setting out our priorities for a wellbeing economy where everyone can thrive.

Check it out and let us know what you think!

 What’s the #InvestIn campaign all about?

We know our economy isn’t working. It’s hoovering wealth upwards and creating runaway inequality, work doesn’t pay enough to live on, casino capitalism could plunge us into the next crisis any day, and in the pursuit of GDP growth we are putting the planet we live on at risk.

But it’s not too late to shake things up, and make the economy work for people. We need more investment to meet the needs of people and planet, we need to tackle inequality, and we need to think outside the box on economic alternatives.

That’s why our #InvestIn campaign is calling for the economy to be reprogrammed so that it works for everyone.

Leaders and decision-makers must do better, and invest in what creates real wealth in our society. We will challenge them to do so, as well as celebrating how ordinary people and communities can build a better economy.

We need a new set of rules. We need to #InvestIn what really matters.

Want to do even more?

If you’re a well-connected campaigner, a creative film-maker or designer, or a whiz on social media … we’d love your help to make this campaign a success. You can get in touch here

You can also support other important campaigns running up and down the country right now. Check out these campaign actions and ideas for inspiration

You can also stay in touch by signing up to the Happy City newsletter for campaign updates here, and by following Happy City twitterfacebook and instagram


Watch and share the #InvestIn film


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